We buy, we throw, we buy, we throw, and so on. The current capitalism is based on this model of consumption that is creating disaffection day after day, because it is not sustainable, because our planet can no longer bear it. no longer serves the mining, manufacturing, use and disposal of products, look for alternatives, and it will have launched and designers here show.
Since the linear model of the twentieth century we move now taking the first steps towards a circular economy, which allows more efficient reuse of all natural resources. Who sets design is the way to go. And it does so with an eye on the ecological footprint and functionality of the product. The waste becomes noble material and nature applauds the initiative.
There is no longer a single life, there are many. From olive pits to coffee packaging. Plastics sea, wood, textiles, have new faces, new uses. And they have launched Valencian companies, creating an impact on the international market difficult to circumvent.